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The Cotton Bowl Classic is a United States college football bowl game
played annually since 1937 at the self-named stadium in Dallas, Texas.
The game is currently sponsored by AT&T and is officially called the
AT&T Cotton Bowl Classic. It has previously been known as the Mobil
Cotton Bowl Classic, the Southwestern Bell Cotton Bowl Classic, and the
SBC Cotton Bowl Classic.
For 40 years the champion of the now-defunct Southwest Conference played
as the home team in the Cotton Bowl. Up until the mid-1980s the contest
was counted among the four major New Year's bowls, but lost that stature
when many SWC teams served NCAA probations for rule violations
(rendering them bowl ineligible). Also during this time the Fiesta Bowl,
unhindered by conference tie-ins, began attracting national championship
contenders and eventually it replaced the Cotton Bowl as one of the four
"major bowls." The SWC folded in 1996 and the Cotton Bowl now matches
teams from the Big 12 Conference and Southeastern Conference. It
continues to be played on New Year's Day (except in rare instances, when
it is moved to January 2), and is usually the first game of the day to
kick off.
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