One of the oldest of the post-season games, the Sun Bowl never achieved the major status of the other bowls that date to the 1930s. In fact, it lost its identity entirely for five years, 1989-93, when it was known as the John Hancock Bowl under sponsorship from the insurance company. It became the Sun Bowl again in 1994, when the sponsorship ended. The Sun Bowl now hosts a game between Pac-10 and Big Ten teams.
The game is currently sponsored by Brut. This is eighth change in the game's name. It was previously called the Sun Bowl (1935–1985 and 1994–95), John Hancock Sun Bowl (1986–1988), John Hancock Bowl (1989–1993), Norwest Sun Bowl (1996–1998), Wells Fargo Sun Bowl (1999–2003
and Vitalis Sun Bowl (2004–05).
1974 Sun Bowl
1975 Sun Bowl
1977 Sun Bowl
